US 12,277,569 B2
Methods and apparatus for estimating total unique audiences
Michael Sheppard, Holland, MI (US); Jonathan Sullivan, Hurricane, UT (US); Peter Lipa, Tucson, AZ (US); Matthew B. Reid, Alameda, CA (US); Peter C. Doe, Ridgewood, NJ (US); and Peng Fei Yi, Shanghai (CN)
Assigned to The Nielsen Company (US), LLC, New York, NY (US)
Filed by The Nielsen Company (US), LLC, New York, NY (US)
Filed on Mar. 21, 2024, as Appl. No. 18/613,028.
Application 18/613,028 is a continuation of application No. 18/158,390, filed on Jan. 23, 2023, granted, now 11,971,922.
Application 18/158,390 is a continuation of application No. 17/581,636, filed on Jan. 21, 2022, granted, now 11,562,015, issued on Jan. 24, 2023.
Application 17/581,636 is a continuation of application No. 17/224,842, filed on Apr. 7, 2021, granted, now 11,232,148, issued on Jan. 25, 2022.
Application 17/224,842 is a continuation of application No. 16/741,487, filed on Jan. 13, 2020, granted, now 10,979,324, issued on Apr. 13, 2021.
Application 16/741,487 is a continuation of application No. 16/388,666, filed on Apr. 18, 2019, granted, now 10,536,358, issued on Jan. 14, 2020.
Application 16/388,666 is a continuation of application No. 15/008,220, filed on Jan. 27, 2016, granted, now 10,270,673, issued on Apr. 23, 2019.
Prior Publication US 2024/0232252 A1, Jul. 11, 2024
This patent is subject to a terminal disclaimer.
Int. Cl. G06Q 30/0201 (2023.01); G06F 16/48 (2019.01); G06Q 30/02 (2023.01); G06Q 30/0241 (2023.01); G06Q 30/0242 (2023.01); G06Q 30/0251 (2023.01); G06Q 30/0273 (2023.01); H04L 43/062 (2022.01); H04L 43/0876 (2022.01); H04L 67/02 (2022.01); H04L 67/306 (2022.01); H04L 67/52 (2022.01); H04L 43/04 (2022.01)
CPC G06Q 30/0201 (2013.01) [G06F 16/48 (2019.01); G06Q 30/02 (2013.01); G06Q 30/0241 (2013.01); G06Q 30/0242 (2013.01); G06Q 30/0244 (2013.01); G06Q 30/0246 (2013.01); G06Q 30/0247 (2013.01); G06Q 30/0257 (2013.01); G06Q 30/0273 (2013.01); G06Q 30/0275 (2013.01); H04L 43/062 (2013.01); H04L 43/0876 (2013.01); H04L 67/02 (2013.01); H04L 67/306 (2013.01); H04L 67/52 (2022.05); H04L 43/04 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A computer-implemented method for determining a unique audience exposed to media, the method comprising:
logging a plurality of impressions corresponding to media accessed at client devices;
generating a first value based on a count of the impressions and a count of users of a database proprietor that accessed the media;
generating a second value based on the first value and a count of demographic impressions logged by the database proprietor;
determining a unique audience size based on the second value; and
determining a frequency distribution for the plurality of impressions based on the unique audience size by:
dividing the unique audience size by the count of the plurality of impressions to determine a quotient, and
calculating a geometric distribution based on the quotient.