US 12,273,599 B2
Value-based TV advertising audience exchange
Seth Haberman, New York, NY (US); Gerrit Niemeijer, Maplewood, NJ (US); Robert Bress, New Providence, NJ (US); and Claudio Marcus, Andover, NH (US)
Assigned to Free Wheel Media, Inc., Philadelphia, PA (US)
Filed by FreeWheel Media, Inc., Philadelphia, PA (US)
Filed on Mar. 6, 2023, as Appl. No. 18/179,186.
Application 18/179,186 is a continuation of application No. 17/111,032, filed on Dec. 3, 2020, granted, now 11,632,595.
Application 17/111,032 is a continuation of application No. 15/399,561, filed on Jan. 5, 2017, granted, now 10,887,665, issued on Jan. 5, 2021.
Claims priority of provisional application 62/274,944, filed on Jan. 5, 2016.
Prior Publication US 2023/0283860 A1, Sep. 7, 2023
This patent is subject to a terminal disclaimer.
Int. Cl. H04N 21/81 (2011.01); H04N 21/234 (2011.01); H04N 21/2547 (2011.01); H04N 21/262 (2011.01); H04N 21/442 (2011.01); H04N 21/45 (2011.01); H04N 21/858 (2011.01)
CPC H04N 21/812 (2013.01) [H04N 21/23424 (2013.01); H04N 21/2547 (2013.01); H04N 21/26241 (2013.01); H04N 21/44226 (2020.08); H04N 21/4532 (2013.01); H04N 21/858 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A method comprising:
receiving, from one or more computing devices associated with the one or more service providers, first information indicating a plurality of media units associated with private information and non-private information, wherein the non-private information is usable for secure distribution of the plurality of media units;
providing, to one or more content originators, the non-private information;
receiving, from a computing device associated a content originator of the one or more content originators and based on access to the non-private information, a request for at least one media inventory unit of the plurality of media units;
sending, based on the first information and the request, a proposal that fulfills the request; and
receiving, from the one or more computing devices, second information indicating acceptance and execution of the proposal.