| CPC H04N 21/478 (2013.01) [H04N 21/4126 (2013.01); H04N 21/433 (2013.01); H04N 21/8173 (2013.01)] | 16 Claims |

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1. A method for initiating download of content, the method implemented in a mobile computing device associated with a user, the method comprising:
receiving, by one or more processors of the mobile computing device, an indication of third-party content selected by the user via a media player device displaying the third-party content along with primary content, the media player device being proximate to the mobile computing device and distinct from the mobile computing device;
identifying, by the one or more processors of the mobile computing device, downloadable content associated with the selected third-party content displayed by the media player device; and
downloading, by the one or more processors of the mobile computing device, in response to receiving the indication and without further input from the user, the downloadable content to a memory of the mobile computing device.
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