US 12,273,584 B2
Methods and systems for displaying content during a loading event
Reda Harb, Issaquah, WA (US); Srikanth Channapragada, Karnataka (IN); Vishwas Sharadanagar Panchaksharaiah, Karnataka (IN); Pooja Srivastava, Bengaluru (IN); and Harsha Neerakani, Karnataka (IN)
Assigned to Adeia Guides Inc., San Jose, CA (US)
Filed by Adeia Guides Inc., San Jose, CA (US)
Filed on Sep. 2, 2022, as Appl. No. 17/902,369.
Prior Publication US 2024/0080515 A1, Mar. 7, 2024
Int. Cl. H04N 21/43 (2011.01); G06Q 30/0273 (2023.01); H04N 21/431 (2011.01); H04N 21/45 (2011.01); H04N 21/466 (2011.01); H04N 21/81 (2011.01)
CPC H04N 21/4312 (2013.01) [G06Q 30/0275 (2013.01); H04N 21/4532 (2013.01); H04N 21/4668 (2013.01); H04N 21/812 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A method for a bidding process between over-the-top, OTT, platforms, the method comprising:
detecting a loading event on a first OTT platform, wherein the loading event comprises loading for display on a user interface of the first OTT platform a plurality selectable content identifiers for media content available on the first OTT platform;
transmitting an available advertisement slot to the first OTT platform;
receiving bid offers to display media content items to a user; and
displaying a first media content item with a highest bid during the loading event on the first OTT platform, wherein a size of the first media content is reduced during the loading event no smaller than a predetermined minimum size.