| CPC H04N 21/233 (2013.01) [H04N 21/2187 (2013.01); H04N 21/2368 (2013.01); H04N 21/8456 (2013.01)] | 20 Claims | 

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               1. A computer-implemented media content optimization apparatus comprising: 
            a media server programmed for: 
                receiving original media content comprising streaming media content, 
                  extracting audio and/or video data from the received streaming media content, and 
                  transmitting the extracted audio and/or video data to a media processor; 
                the media processor programmed for: 
              dividing the transmitted audio and/or video data media content into multiple audio component segments and multiple video component segments, 
                  applying at least one optimizing profile to at least the audio component segments of the streaming media content to generate one or more optimized audio component segment, wherein at least one of the optimizing profiles comprises: 
                  an audio mastering profile including one or more parameter settings configured for application to a selected audio component segment to alter or enhance one or more aspects of sound components of the streaming media content, and 
                    the audio mastering profile configured for optimizing at least a portion of the streaming media content in response to a type of access device to be used to communicate optimized media content; and 
                  combining each of the video component segments with their corresponding optimized audio component segments to generate optimized streaming media content segments. 
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