| CPC G08G 1/0145 (2013.01) [G08G 1/0112 (2013.01); G08G 1/0133 (2013.01)] | 18 Claims |

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1. A server, comprising:
a communicator; and
a processor configured to:
receive image data from a personal mobility through the communicator;
determine movement direction information including departure area information of the personal mobility and arrival area information of the personal mobility based on the image data;
predict a demand level for the personal mobility for each area based on the movement direction information;
set a service area of the personal mobility based on the demand level;
identify usage information of the personal mobility based on the image data, wherein the usage information includes user image and personal mobility image; and
predict the demand level for the personal mobility for each area based on the usage information;
wherein, based on the usage information, the processor is configured to identify a ratio of a number of personal mobilities that users move without riding to a number of personal mobilities on which users are riding and traveling, a ratio of a number of personal mobilities that are slower than a moving speed of a pedestrian to a number of personal mobilities that are faster than the moving speed of the pedestrian, or a ratio of a number of personal mobilities on which two or more users are riding to a number of personal mobilities on which one user is riding.
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