| CPC G06Q 30/0261 (2013.01) [G06Q 20/3278 (2013.01); G06Q 20/36 (2013.01); G06Q 20/382 (2013.01); G06Q 20/387 (2013.01)] | 20 Claims |

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1. A networked device comprising processing circuitry configured to:
receive consumer identifying data from a consumer device;
generate anonymous identifying data associated with the consumer identifying data and a private key, wherein the anonymous identifying data and the private key have a mathematical relationship;
send the anonymous identifying data to the consumer device, wherein the anonymous identifying data is sent to a merchant device by the consumer device via a personal area network without action of the networked device, and the merchant device is associated with a merchant;
receive the anonymous identifying data from the merchant device indicating presence of the consumer device at a merchant location associated with the merchant device;
validate the anonymous identifying data received from the merchant device with the mathematical relationship and the private key;
query a promotional database to identify promotional data associated with presence of the consumer device at the merchant location from other promotional data; and
cause transmission of the promotional data associated with presence of the consumer device at the merchant location.
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