US 12,271,925 B2
Methods and apparatus to estimate population reach from marginals
Michael Sheppard, Holland, MI (US); Ludo Daemen, Duffel (BE); Damien Forthomme, Seattle, WA (US); and Jake Dailey, San Francisco, CA (US)
Assigned to The Nielsen Company (US), LLC, New York, NY (US)
Filed by The Nielsen Company (US), LLC, New York, NY (US)
Filed on Oct. 6, 2022, as Appl. No. 17/961,514.
Application 17/961,514 is a continuation of application No. PCT/US2021/026010, filed on Apr. 6, 2021.
Application PCT/US2021/026010 is a continuation of application No. 16/843,650, filed on Apr. 8, 2020, abandoned.
Prior Publication US 2023/0042879 A1, Feb. 9, 2023
Int. Cl. G06Q 30/02 (2023.01); G06Q 30/0241 (2023.01); G06Q 30/0242 (2023.01); H04N 21/81 (2011.01)
CPC G06Q 30/0246 (2013.01) [G06Q 30/0277 (2013.01); H04N 21/812 (2013.01)] 2 Claims
OG exemplary drawing
 
2. A method to determine reach of media from marginal rating measurements, the method comprising:
detecting, by a plurality of audience measurement meters, user exposure to media by capturing signals emitted externally by televisions, wherein the plurality of audience measurement meters comprise respective cameras to detect a presence of a user in respective media presentation locations;
receiving, by an audience measurement system, from the plurality of audience measurement meters via a network, meter data collectively indicative of a panel reach measurement for a television show at a first time and first panel marginal rating measurements for the television show at the first time;
obtaining, by the audience measurement system from a media provider via the network, return path data indicative of first population marginal rating measurements for the television show at a first time and second population marginal rating measurements for the television show at the second time;
performing, by the audience measurement system, a first plurality of process iterations to iteratively converge on a pseudo universe estimate for the television show at a first time based on the panel reach measurement for the television show at the first time, the first marginal rating measurements for the television show at the first time, and the first population marginal rating measurements for the television show at the first time;
determining, by the audience measurement system, a panel representation value for the television show based on the pseudo universe estimate and the panel reach measurement;
storing, by the audience measurement system, the panel representation value in a database for reuse in subsequent reach determinations;
performing, by the audience measurement system, a second plurality of process iterations to iteratively converge on a reach estimate for television show at a second time based on the panel representation value stored in the database and the second population marginal rating measurements for the television show at the second time; and
utputting the reach estimate for the television show at the second time.