| CPC G06Q 20/102 (2013.01) [G06Q 20/227 (2013.01); G06Q 20/363 (2013.01)] | 20 Claims |

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1. A computer-implemented method for electronic transaction steering, the method comprising:
receiving, at an electronic transaction system, an electronic payment transaction facilitated by a user and initiated at a user device associated with a merchant, wherein the electronic payment transaction comprises user information associated with the user;
identifying, using the electronic transaction system and via accessing a consumer profile account, one or more electronic payment methods associated with the user and usable to complete the electronic payment transaction, wherein each of the one or more electronic payment methods comprise account information;
determining, using the electronic transaction system, an automatically selected electronic payment method of the one or more electronic payment methods based on a maximum benefit to the merchant and the account information;
steering, using the electronic transaction system, the user to the automatically selected electronic payment method by pre-populating checkout information with the automatically selected electronic payment method; and
completing, using the electronic transaction system, the electronic payment transaction with the automatically selected electronic payment method based on a user confirmation.
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