| CPC G06Q 10/08 (2013.01) [H04N 21/4383 (2013.01); H04N 21/44204 (2013.01); H04N 21/4532 (2013.01); H04N 21/812 (2013.01); H04N 21/23424 (2013.01); H04N 21/2668 (2013.01); H04N 21/4821 (2013.01)] | 27 Claims |

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1. A method comprising:
based on data indicating output of content by a plurality of devices during a time range and for each interval of a plurality of intervals of a second time period of the time range, determining content segments outputted by the plurality of devices; and
based on determining that:
a first device, associated with a user, outputted a content segment during the second time period of the time range, and
a second device, associated with the user, outputted an advertisement during a first time period earlier than the second time period,
updating a value associated with outputting both the content segment and the advertisement.
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