US 12,271,422 B2
Methods and systems for generating communications associated with optimization codes
Victor Amin, Denver, CO (US); Devin Pullman, Boulder, CO (US); Julius Rentergent, New York City, NY (US); Alexandre K. W. Navarro, London (GB); Mark Davenport, New York, NY (US); Jair Cazarin, London (GB); Simon Houghton, London (GB); James Innocent, Seattle, WA (US); and Christopher Thorne, Boulder, CO (US)
Assigned to The Trade Desk, Inc., Ventura, CA (US)
Filed by THE TRADE DESK, INC., Ventura, CA (US)
Filed on Jun. 21, 2024, as Appl. No. 18/750,132.
Application 18/750,132 is a continuation of application No. 18/228,304, filed on Jul. 31, 2023, granted, now 12,019,680.
Application 18/228,304 is a continuation of application No. 17/991,550, filed on Nov. 21, 2022, granted, now 11,714,854, issued on Aug. 1, 2023.
Application 17/991,550 is a continuation of application No. 17/526,968, filed on Nov. 15, 2021, granted, now 11,507,621, issued on Nov. 22, 2022.
Prior Publication US 2024/0346076 A1, Oct. 17, 2024
This patent is subject to a terminal disclaimer.
Int. Cl. G06F 16/901 (2019.01); G06F 8/41 (2018.01); G06F 16/9035 (2019.01); G06F 16/9038 (2019.01)
CPC G06F 16/901 (2019.01) [G06F 8/454 (2013.01); G06F 16/9035 (2019.01); G06F 16/9038 (2019.01)] 30 Claims
OG exemplary drawing
 
1. A method for determining, based on optimization data, parametric data for a communication and generating or modifying, based on the parametric data, the communication, the method comprising:
receiving, using one or more servers and from a first computing device, first data, the first data comprising at least one first trait associated with a first computing device user or the first computing device, wherein: the at least one first trait associated with the first computing device user or the first computing device, the first computing device user, or the first computing device, is associated with second data;
generating or modifying, using the one or more servers, operational data comprising or based on at least two of:
verification data, wherein the verification data comprises first comparison data based on a first comparison of the first data comprising the at least one first trait associated with the first computing device user or the first computing device, relative to third data:
associated with the at least one first trait associated with the first computing device user or the first computing device, or
associated with at least one second trait associated with the first computing device user or the first computing device,
consistency data, wherein the consistency data comprises second comparison data based on a second comparison of the first data comprising the at least one first trait associated with the first computing device user or the first computing device, relative to fourth data, and
activity data, wherein the activity data is generated based on a third comparison of the first data comprising the at least one first trait associated with the first computing device user or the first computing device, relative to fifth data;
initiating storage of the operational data at a database in communication with the one or more servers;
retrieving, using the one or more servers and from the database in communication with the one or more servers, the operational data;
generating or modifying, using the one or more servers, based on the operational data, at least one first index data or data structure;
generating or modifying, using the one or more servers, based on the at least one first index data or data structure, at least one second index data or data structure;
generating or modifying, using the one or more servers, based on the at least one second index data or data structure, locus data;
generating or modifying, using the one or more servers, based on the locus data, the optimization data;
determining, using the one or more servers, based on the optimization data, parametric data for a communication; and
generating or modifying, using the one or more servers, based on the parametric data, the communication.