US 12,268,966 B2
Automated generation of custom content for computer-implemented games
Luke Dicken, San Francisco, CA (US); Johnathan Pagnutti, San Francisco, CA (US); and Yang Wen, San Francisco, CA (US)
Assigned to Zynga Inc., San Francisco, CA (US)
Filed by Zynga Inc., San Francisco, CA (US)
Filed on Jul. 3, 2023, as Appl. No. 18/217,708.
Application 18/217,708 is a continuation of application No. 16/948,497, filed on Sep. 21, 2020, granted, now 11,738,272.
Prior Publication US 2024/0050859 A1, Feb. 15, 2024
This patent is subject to a terminal disclaimer.
Int. Cl. A63F 13/00 (2014.01); A63F 13/69 (2014.01); A63F 13/79 (2014.01)
CPC A63F 13/69 (2014.09) [A63F 13/79 (2014.09)] 20 Claims
OG exemplary drawing
 
1. A method comprising:
accessing gameplay information for gameplay behavior of a target player segment provided by a respective target subset of players for which a custom variant of a unit of gameplay is to be generated, the gameplay information comprising a plurality of parametric values respectively corresponding to a predefined plurality of parameters for gameplay in a computer-implemented game;
accessing baseline configuration data that defines an original version of the unit of gameplay, the baseline configuration data defining respective default values for respective configurable features of the unit of gameplay; and
in an automated process that is performed using one or more computer processors configured therefor and that is based at least in part on the gameplay information, performing an automated content generation procedure that produces custom configuration data that defines a segment-specific variant of the unit of gameplay customized for the target subset of players, the custom configuration data defining respective custom values for a plurality of the configurable features of the unit of gameplay.