US 11,949,932 B2
Synthetic total audience ratings
Chiara Frisardi, Arizzano (IT); Claudio Meraviglia, Ticino (CH); Stefano Pedretti, Bioggio (CH); Fabio Filatrella, Tessin (CH); Davide Rindori, Paradiso (CH); Stefano Ghiotto, Milan (IT); Valerio Maretti, Cernobbio (IT); Gianmarco Ria, Lugano (IT); Marco Abrate, London (GB); Fabio Scantamburlo, Castiglione Olona (IT); Gianluca Costante, Lugano (IT); Michaela Papandrea, Bioggio (CH); Tiziano Leidi, Dino (CH); Andrea Quattrini, Savosa (CH); and Davide Nasi, Chiasso (CH)
Assigned to The Nielsen Company (US), LLC, New York, NY (US)
Filed by The Nielsen Company (US), LLC, New York, NY (US)
Filed on May 25, 2022, as Appl. No. 17/824,373.
Claims priority of provisional application 63/192,950, filed on May 25, 2021.
Claims priority of provisional application 63/192,946, filed on May 25, 2021.
Prior Publication US 2023/0016021 A1, Jan. 19, 2023
This patent is subject to a terminal disclaimer.
Int. Cl. H04N 21/25 (2011.01); H04N 21/442 (2011.01); H04N 21/81 (2011.01)
CPC H04N 21/252 (2013.01) [H04N 21/44204 (2013.01); H04N 21/812 (2013.01)] 20 Claims
OG exemplary drawing
 
1. An apparatus to determine audience ratings, the apparatus comprising:
at least one memory;
machine readable instructions; and
processor circuitry to at least one of instantiate or execute the machine readable instructions to:
access census data including census viewing statements associated with media content presented by a plurality of census devices;
access panel data including panelist viewing statements associated with media content presented by a plurality of panel devices, the panel data including weights to represent numbers of individuals in a population to be represented by corresponding panelists represented in the panel data;
assign the census devices to the panel devices based on the weights;
divide the weights for respective ones of the panelists into respective sets of split weights; and
assign the census viewing statements to at least subsets of the sets of split weights to determine the audience ratings for the population, the assignment of the census viewing statements to the at least subsets of the sets of split weights based on the assignment of the census devices to the panel devices.