US 11,948,170 B1
Digital out of home advertising frequency maps
Sarp Arda Coskun, Sammamish, WA (US); Ran Baror, Redmond, WA (US); Charles Joseph Rojo, Amity Harbor, NY (US); Robin Michelle Sweers, Seattle, WA (US); Kaushik Shankar, Seattle, WA (US); Timothy Jacob Lawson, Seattle, WA (US); Wei Zhan, Lynnwood, WA (US); Jason Mach, Seattle, WA (US); Ankit Rajiv Kuwadekar, Seattle, WA (US); Adam Jacob Gilbert, Seattle, WA (US); and Michael Lee Loritsch, Seattle, WA (US)
Assigned to Amazon Technologies, Inc., Seattle, WA (US)
Filed by Amazon Technologies, Inc., Seattle, WA (US)
Filed on Dec. 7, 2020, as Appl. No. 17/114,270.
Int. Cl. G06Q 30/02 (2023.01); G06Q 30/0251 (2023.01); G06Q 30/0204 (2023.01)
CPC G06Q 30/0261 (2013.01) [G06Q 30/0254 (2013.01); G06Q 30/0255 (2013.01); G06Q 30/0269 (2013.01); G06Q 30/0205 (2013.01)] 11 Claims
OG exemplary drawing
 
1. A method comprising:
presenting a user interface, wherein the user interface comprises:
a first user interface element allowing a user to select from a plurality of selectable radii;
a second user interface element allowing the user to select from a plurality of selectable distance types that includes one or more of Euclidian distance, driving distance or Manhattan distance;
a third user interface element allowing the user to select one or more selectable digital out of home (DOOH) spaces from a plurality of selectable DOOH spaces; and
a fourth user interface element, determined based at least in part from the first user interface element, the second user interface element, and the third user interface element;
determining a first advertising space and a second advertising space in a first area, wherein the first advertising space is a first DOOH space of the plurality of selectable DOOH spaces, wherein the first area is based on a first radius and a first distance type;
responsive to a selection of the first advertising space, the first radius, and the first distance type using the user interface:
determining a first segment of consumers having one or more common attributes, a first attribute of the one or more common attributes being respective shipping addresses associated with online shopping activity and within the first area;
determining a first real-time estimate of impressions by consumers in the first segment for the first advertising space;
determining a second real-time estimate of impressions by second consumers in a second segment for the first advertising space;
determining that a highest estimated impressions for the first advertising space include the first and second real-time estimates; and
presenting, by fourth user interface element of the user interface, the highest estimated impressions for the first advertising space;
determining that the first estimate of impressions for the first advertising space satisfies a first value;
determining a first advertisement corresponding to the first segment;
determining to submit the first advertisement for the first advertising space to an advertisement exchange based on the estimate of impressions satisfying the first value; and
sending information corresponding to the first advertisement to an advertisement exchange.