US 12,267,564 B2
Apparatus and methods for automated secondary content management in a digital network
Jay L Borok, New York, NY (US); and Seth Freudenburg, New York, NY (US)
Assigned to TIME WARNER CABLE ENTERPRISES LLC, St. Louis, MO (US)
Filed by Time Warner Cable Enterprises LLC, St. Louis, MO (US)
Filed on Dec. 23, 2021, as Appl. No. 17/561,333.
Application 17/561,333 is a division of application No. 15/277,840, filed on Sep. 27, 2016, granted, now 11,212,593.
Prior Publication US 2022/0201368 A1, Jun. 23, 2022
Int. Cl. H04N 21/81 (2011.01); G06Q 30/0242 (2023.01); H04N 21/2385 (2011.01); H04N 21/258 (2011.01); H04N 21/262 (2011.01); H04N 21/458 (2011.01)
CPC H04N 21/812 (2013.01) [G06Q 30/0242 (2013.01); H04N 21/2385 (2013.01); H04N 21/25841 (2013.01); H04N 21/26241 (2013.01); H04N 21/458 (2013.01)] 22 Claims
OG exemplary drawing
 
1. Computer readable apparatus comprising a non-transitory storage medium, the non-transitory storage medium comprising at least one computer program having a plurality of instructions, the plurality of instructions configured to, when executed on a processing apparatus, cause a computerized apparatus to:
obtain, via at least one computerized inventory aggregator, first data, at least portion of the first data descriptive of available advertising inventory on a plurality of different logical content networks carried by at least one physical digital content distribution network;
obtain second data descriptive of one or more desired performance criteria for an advertising campaign to be conducted over at least some of the plurality of different logical content networks;
algorithmically evaluate, via utilization of at least one computerized analytics engine executing on the computerized apparatus, one or more performance attributes of selected ones of the plurality of different logical content networks based at least on activity data of one or more computerized devices in data communication with a service provider network; and
perform a plurality of computerized simulations via utilization of the at least one computerized analytics engine and one or more computerized models to, based at least on the first data and the second data, and the algorithmic evaluation, generate data indicative of a number of individual advertising spots within a plurality of different linear or non-linear digitally encoded primary content data elements to be delivered over at least a portion of the plurality of different logical content networks, the number of individual advertising spots necessary to achieve the one or more desired performance criteria.