acquiring submitted creations of a user in a first preset period; and

when determining play popularity of any target content among the submitted creations meets preset popularity, sending notification information of the target content to a client, so that the client displays, in response to an operation of the user on the notification information, a first page of a live streaming application (App), wherein the first page is used to go live;

wherein the determining the play popularity of any target content among the submitted creations meet the preset popularity comprises:

acquiring a number of times of playback of the submitted creations of the user in the first preset period; and

if the number of times of playback of any target content among the submitted creations in a preset playback period exceeds a first threshold value, determining that the play popularity of the target content meets preset popularity;

wherein before acquiring the number of times of playback of the submitted creations of the user in the first preset period, further comprising:

acquiring the number of times of playback of the submitted creations of the user in a second preset period; and

according to a total number of times of playback of all the submitted creations in the second preset period, the number of submitted creations in the second preset period, and a set proportion threshold, calculating the first threshold value.