US 12,267,554 B2
Methods, apparatus and articles of manufacture to estimate local market audiences of media content
Peter Campbell Doe, Ridgewood, NJ (US)
Assigned to The Nielsen Company (US), LLC, New York, NY (US)
Filed by The Nielsen Company (US), LLC, New York, NY (US)
Filed on Nov. 14, 2023, as Appl. No. 18/508,917.
Application 18/508,917 is a continuation of application No. 17/982,200, filed on Nov. 7, 2022, granted, now 12,081,832.
Application 17/982,200 is a continuation of application No. 17/397,601, filed on Aug. 9, 2021, granted, now 11,496,799, issued on Nov. 8, 2022.
Application 17/397,601 is a continuation of application No. 16/786,519, filed on Feb. 10, 2020, granted, now 11,089,361, issued on Aug. 10, 2021.
Application 16/786,519 is a continuation of application No. 15/891,076, filed on Feb. 7, 2018, granted, now 10,560,740, issued on Feb. 11, 2020.
Application 15/891,076 is a continuation of application No. 15/416,790, filed on Jan. 26, 2017, granted, now 9,900,655, issued on Feb. 20, 2018.
Application 15/416,790 is a continuation of application No. 15/207,054, filed on Jul. 11, 2016, granted, now 9,578,361, issued on Feb. 21, 2017.
Application 15/207,054 is a continuation of application No. 13/078,574, filed on Apr. 1, 2011, granted, now 9,420,320, issued on Aug. 16, 2016.
Prior Publication US 2024/0236412 A1, Jul. 11, 2024
This patent is subject to a terminal disclaimer.
Int. Cl. H04N 21/442 (2011.01); H04H 60/31 (2008.01); H04H 60/66 (2008.01); H04N 21/258 (2011.01); H04N 21/41 (2011.01); H04N 21/438 (2011.01); H04N 21/45 (2011.01); H04H 60/51 (2008.01)
CPC H04N 21/44213 (2013.01) [H04H 60/31 (2013.01); H04H 60/66 (2013.01); H04N 21/25841 (2013.01); H04N 21/25866 (2013.01); H04N 21/4104 (2013.01); H04N 21/4112 (2020.08); H04N 21/4383 (2013.01); H04N 21/4524 (2013.01); H04H 60/51 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A non-transitory computer readable medium, having stored thereon program instructions that, upon execution by a processor, cause performance of a set of operations comprising:
obtaining a first audience metric value based on first data in return path data from a plurality of media devices associated with an audience in a first geographic area;
obtaining a second audience metric value based on second data from a plurality of panel devices associated with panelists in a second geographic area different from the first geographic area, wherein the plurality of panel devices have device characteristics that correspond to the plurality of media devices;
obtaining a ratio based on the first audience metric value, a third audience metric value, and an adjustment value, wherein the third audience metric value is determined based on comparison of the first data and the second data including comparing a first media device characteristic associated with the first data and a second media device characteristic associated with the second data, wherein the first media device characteristic indicates a characteristic of one of the plurality of media devices and the second media device characteristic indicates a characteristic of a media device at a monitored site associated with the plurality of panel devices;
multiplying the second audience metric value by the ratio to determine a fourth audience metric value associated with the audience; and
outputting the fourth audience metric value.