| CPC H04L 67/10 (2013.01) [G06F 3/04817 (2013.01); G06F 3/0482 (2013.01); G06F 8/70 (2013.01); G06Q 30/0267 (2013.01); G06Q 30/0207 (2013.01); G06Q 30/0241 (2013.01); G06Q 30/0269 (2013.01)] | 30 Claims |

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1. A method of displaying content on a mobile device, the method comprising:
receiving a first content request provided by a native app that appears closed but is executing on one or more processors of the mobile device;
responsive to receiving the first content request, determining whether the native app is permitted to display app content on a screen of the mobile device while the native app appears closed, wherein said determining includes examining at least one of: mobile device location, mobile device motion, and date/time; and
in the event that the native app is permitted to display app content on the screen of the mobile device while the native app appears closed:
transmitting a second content request to a content server;
receiving app content from the content server in response to the second content request; and
displaying the app content on the screen of the mobile device.
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