| CPC G06T 19/006 (2013.01) [G02B 27/0172 (2013.01); G06F 3/012 (2013.01); G06T 19/20 (2013.01); G02B 2027/0178 (2013.01); G06T 2219/2016 (2013.01)] | 33 Claims |

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1. A method of orienting content in an augmented reality display in a head-wearable apparatus, the method comprising:
determining an imaginary reference plane intersecting a head of a user when wearing the head-wearable apparatus to view a virtual object of augmented content visible in a viewing pane having vertical and lateral dimensions when viewed in a display of the head-wearable apparatus, the imaginary reference plane coinciding with a first viewing direction of the head of the user;
determining or defining a range of detectable vertical rotations of the head of the user;
detecting, within the range of detectable vertical rotations, a rotational movement of the head of the user in a vertical direction while viewing the augmented content;
in response to the detected rotational movement, determining a second viewing direction of the head of the user when viewing the augmented content in the second viewing direction; and
determining a reference angle between the imaginary reference plane and the second viewing direction and, based on the reference angle, assigning one of, or a combination of, a billboard display mode and a headlock display mode to the augmented content presented in the display of the head-wearable apparatus when viewed in the second viewing direction.
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