| CPC G06Q 40/02 (2013.01) | 17 Claims |

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1. A method comprising:
receiving debtor data of a debtor from a creditor;
mapping the debtor to a first essentia selected from a plurality of essentias to create a first essentia instance for the debtor based on debtor characteristic variables identified from the debtor data and essentia characteristic variables identified by first essentia data associated with the first essentia;
determining first essentia specific dunning decisions corresponding to the first essentia to apply when dunning the debtor;
dunning the debtor according to the first essentia specific dunning decisions, wherein dunning the debtor according to the first essentia specific dunning decisions further comprises:
generating a dunning message according to the first essentia specific dunning decisions, the first essentia specific dunning decisions indicating message attributes for the dunning message, the message attributes including message format information defining how the dunning message will be presented to the debtor on a debtor computer system; and
sending the dunning message according to the first essentia specific dunning decisions;
generating a dunning history for the debtor based on the dunning; and
modifying based on the dunning history one of (a) the first essentia data indicating the essentia specific dunning decisions, such that dunning of a debtor is carried out according to modified essentia specific dunning decisions indicated by the modified first essentia data, (b) the first essentia data indicating the essentia characteristic variables, such that future mapping of the debtor is carried out according to modified essentia characteristic variables identified by the modified first essentia data, and (c) the plurality of essentias based on the dunning history, such that a future mapping of the debtor may cause the debtor to be mapped to a different essentia selected from the plurality of essentias, such that dunning of the debtor is carried out according to different essentia specific dunning decisions indicated by the different essentia.
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