US 12,265,989 B2
Preservation of scores of the quality of traffic to network sites across clients and over time
Vincent Granville, Issaquah, WA (US)
Assigned to CHANDLER WILKINSON, LLC, Valley Village, CA (US)
Filed by CHANDLER WILKINSON, LLC, Valley Village, CA (US)
Filed on Sep. 13, 2023, as Appl. No. 18/466,570.
Application 18/466,570 is a continuation of application No. 18/115,497, filed on Feb. 28, 2023, granted, now 11,790,396.
Application 18/115,497 is a continuation of application No. 17/000,021, filed on Aug. 21, 2020, granted, now 11,640,622, issued on May 2, 2023.
Application 17/000,021 is a continuation of application No. 14/325,093, filed on Jul. 7, 2014, abandoned.
Application 14/325,093 is a continuation of application No. 12/991,293, granted, now 8,775,257, issued on Jul. 8, 2014, previously published as PCT/US2009/042883, filed on May 5, 2009.
Claims priority of provisional application 61/050,565, filed on May 5, 2008.
Prior Publication US 2024/0221028 A1, Jul. 4, 2024
This patent is subject to a terminal disclaimer.
Int. Cl. G06Q 30/00 (2023.01); G06Q 30/02 (2023.01); G06Q 30/0241 (2023.01); G06Q 30/0242 (2023.01); H04L 9/40 (2022.01); H04L 67/50 (2022.01); H04L 67/53 (2022.01)
CPC G06Q 30/0248 (2013.01) [G06Q 30/02 (2013.01); G06Q 30/0246 (2013.01); H04L 63/1408 (2013.01); H04L 67/53 (2022.05); H04L 67/535 (2022.05); H04L 63/20 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A method comprising:
receiving, by a computer system comprising one or more hardware processors, a first set of data that identifies a first plurality of clicks by a set of devices when the devices interact via a network environment with an advertisement displayed on a publisher website during a first time period, and a second set of data that identifies a second plurality of clicks by the set of devices when the devices interact via the network environment with the advertisement displayed on the publisher website during a second time period, wherein each click of the first plurality of clicks and the second plurality of clicks is associated with a combined identifier that includes: (i) a device identifier of a device of the set of devices; and (ii) at least two bytes of an IP address associated with the device identifier;
assigning, by the computer system, values to the first plurality of clicks and the second plurality of clicks, wherein the values indicate quality of the clicks, and wherein assigning values to the clicks comprises, for each combined identifier:
measuring a velocity metric between at least two consecutive clicks associated with the combined identifier,
determining an elapsed time during which the device associated with the combined identifier interacted with the advertisement, and
assigning the values to clicks associated with the combined identifier based at least in part on the measured velocity metric and the elapsed time;
determining, by the computing system, that a first value assigned to the first plurality of clicks is higher than a second value assigned to the second plurality of clicks;
determining, by the computer system, that one or more first parameters associated with the first plurality of clicks overlap with one or more second parameters associated with the second plurality of clicks; and
in response to the determining that the one or more first parameters overlap with the one or more second parameters, modifying, by the computer system, the second value in accordance with the first value.