US 12,265,983 B2
Utilizing machine learning and a smart transaction card to automatically identify optimal prices and rebates for items during in-person shopping
Molly Johnson, Alexandria, VA (US); Adam Vukich, Alexandria, VA (US); and James Zarakas, Centreville, VA (US)
Assigned to Capital One Services, LLC, McLean, VA (US)
Filed by Capital One Services, LLC, McLean, VA (US)
Filed on Nov. 13, 2023, as Appl. No. 18/507,664.
Application 18/507,664 is a division of application No. 16/881,649, filed on May 22, 2020, granted, now 11,836,755.
Prior Publication US 2024/0078573 A1, Mar. 7, 2024
This patent is subject to a terminal disclaimer.
Int. Cl. G06Q 30/0207 (2023.01); G06N 20/00 (2019.01); G06Q 20/34 (2012.01); G06Q 30/0283 (2023.01); G06Q 30/0601 (2023.01)
CPC G06Q 30/0222 (2013.01) [G06N 20/00 (2019.01); G06Q 20/341 (2013.01); G06Q 30/0283 (2013.01); G06Q 30/0611 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A device, comprising:
one or more memories; and
one or more processors, communicatively coupled to the one or more memories, configured to:
obtain, from a client device associated with a customer, item data identifying a price of an item to be purchased by the customer and customer data identifying the customer,
wherein the item data is received by a transaction card from a price tag of the item and via wireless communication with the price tag;
process the item data, price data, and other data, with a machine learning model, to identify an optimal price for the item relative to multiple prices associated with the item,
wherein the price data identifies prices associated with a plurality of items,
wherein the other data identifies locations, availabilities, and terms associated with the plurality of items,
wherein the multiple prices are included in the prices associated with the plurality of items, and
wherein the machine learning model is trained based on historical item data identifying the plurality of items, historical price data identifying historical prices associated with the plurality of items, and historical other data identifying historical locations, historical availabilities, and historical terms associated with the plurality of items; and
cause, based on identifying the optimal price, an indicator associated with the transaction card to be triggered based on how the price of the item provided on the price tag compares to the optimal price.