US 12,265,982 B2
System and method for linking video-game activation on consoles to connected television advertisement delivery
Jason Fairchild, Rolling Hills Estates, CA (US); David Koye, Richmond, VA (US); and Stephan Cunningham, Pasadena, CA (US)
Assigned to tvScientific, Inc., El Segundo, CA (US)
Filed by tvScientific, Inc., Rolling Hills Estates, CA (US)
Filed on Mar. 31, 2022, as Appl. No. 17/710,053.
Claims priority of provisional application 63/169,127, filed on Mar. 31, 2021.
Prior Publication US 2022/0318834 A1, Oct. 6, 2022
Int. Cl. H04N 21/458 (2011.01); A63F 13/335 (2014.01); G06Q 30/0207 (2023.01)
CPC G06Q 30/0209 (2013.01) [A63F 13/335 (2014.09); A63F 2300/5506 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A method, comprising:
in a computing device comprising one or more processors and a memory storing executable code with instructions causing the one or more processors to execute a control action via an interface connection, by executing one or more operations configured to:
detect, by at least one of the one or more processors, activation of a video console used to stream publisher content;
generate a signal that sends an IP address, by at least one of the one or more processors, when a user downloads an application or game from a gaming website to link a connected television (CTV) or over-the-top (OTT) advertisement request and delivery engine to the video console to receive an advertisement bid request for streaming content, wherein the signal is generated in one or more defined events including a first instance that a user arrives on a landing page of a website that provides access to a particular game, in a second instance that a user downloads at least one of a program application and a game, and in a third instance that a user activates the application, wherein in each instance the signal is configured to trigger via the video console in the instant that a particular video game is activated via the video console to initiate a linking operation when the one or more defined events occur, and the signal is further set to trigger against multiple events including different actions achieved by the user during in-game pursuits and an in-game purchase by the user;
track at least one of advertisement volume, advertisement from an advertiser to a household, connected television (CTV) or over-the-top (OTT) attributes inventory, and lifetime value metrics from an advertiser and generate a record for the household;
track said signal generated when the user downloads the application or game from the gaming website;
transmit, by at least one of the one or more processors, an advertisement bid response to the advertisement bid request for the streaming content; and
record exposure measurements that determine advertisement exposure, collection of IP addresses, and a map to all devices tethered to a same IP address.