US 12,265,524 B2
Content item profiles
Stephen Tsun, Cupertino, CA (US); Vikas Jha, Hillsborough, CA (US); Shamim Samadi, New York, NY (US); Vishal Goenka, Santa Clara, CA (US); and David Monsees, San Francisco, CA (US)
Assigned to Google LLC, Mountain View, CA (US)
Filed by Google LLC, Mountain View, CA (US)
Filed on Aug. 3, 2023, as Appl. No. 18/364,908.
Application 18/364,908 is a continuation of application No. 17/567,557, filed on Jan. 3, 2022, granted, now 11,789,939.
Application 17/567,557 is a continuation of application No. 17/110,129, filed on Dec. 2, 2020, granted, now 11,481,386, issued on Oct. 25, 2022.
Application 17/110,129 is a continuation of application No. 16/145,139, filed on Sep. 27, 2018, granted, now 11,216,449, issued on Jan. 4, 2022.
Application 16/145,139 is a continuation of application No. 13/796,598, filed on Mar. 12, 2013, abandoned.
Claims priority of provisional application 61/643,788, filed on May 7, 2012.
Prior Publication US 2023/0385274 A1, Nov. 30, 2023
Int. Cl. G06F 16/24 (2019.01); G06F 16/9535 (2019.01); G06Q 30/0241 (2023.01); G06Q 30/0251 (2023.01)
CPC G06F 16/24 (2019.01) [G06F 16/9535 (2019.01); G06Q 30/0241 (2013.01); G06Q 30/0251 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A computer implemented method, comprising:
binding, by one or more computing devices, a particular creative to a source of information that is used to populate, in response to content requests, one or more portions of the particular creative that lack fixed content;
learning, by the one or more computing devices based on prior interactions with multiple different creatives that were previously distributed, one or more combinations of items presented by a set of highest ranked creatives among the multiple different creatives;
selecting, by the one or more computers, the particular creative for presentation in response to receipt of a request to serve content, to a user device, in conjunction with an electronic document being served to the user device;
selecting, by the one or more computers, a particular combination of items, from among the one or more combinations of items, that was presented by at least one creative among the highest ranked creatives;
modifying, by the one or more computing devices, an arrangement of the particular combination of items selected and visually presented by the particular creative based on the learned one or more combinations of items;
serving, by the one or more computing devices, the modified particular creative to the user device for display in conjunction with the electronic document.