| CPC A63F 13/795 (2014.09) [A63F 13/61 (2014.09); A63F 2300/5566 (2013.01)] | 20 Claims |
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1. A system comprising:
one or more physical computer processors in communication with one or more data stores configured to store computer-executable instructions, wherein the computer-executable instructions, when executed, configure the one or more physical computer processors to:
execute an instance of an online game during runtime of a gameplay session;
based at least in part on sponsorship criteria associated with a first sponsor, apply a matching model to player data that is associated with one or more player accounts, wherein the matching model identifies a first subset of players that satisfies the sponsorship criteria;
select a first player of the first subset of players to receive sponsorship data corresponding to sponsorship of the first player by the first sponsor;
provide access to sponsorship data by a first player account associated with the first player, the sponsorship data including one or more sponsor customizations;
receive a selection of a first sponsor customization for the first player account;
update at least one of a user interface or a virtual entity associated with the first player account with the first sponsor customization, such that the instance of the online game is rendered with the first sponsor customization within a virtual environment during runtime of the gameplay session; and
monitor game data associated with the first player account to generate metrics associated with usage of the first sponsor customization.
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