| CPC A47F 3/001 (2013.01) [A47F 5/0043 (2013.01)] | 14 Claims |

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1. A luminous display shelf, comprising a plurality of upright posts and a plurality of mounting frames mounted with supporting plates, the plurality of mounting frames being vertically distributed at intervals and being respectively connected among the plurality of upright posts, wherein
each of the plurality of mounting frames comprises a hollow tube body, and a LED strip electrically connected with a power supply assembly is mounted in the tube body; and
a tube wall of the tube body is at least partially formed with a light-transmitting surface so as to transmit light of the LED strip and generate luminous effect;
wherein the tube body comprises a plurality of sub-tube bodies, the mounting frame further comprises connectors, and each of the connectors is connected with two adjacent sub-tube bodies, so that respective sub-tube bodies are connected end to end to form the mounting frame.
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