US 11,941,660 B1
Conversion path performance measures and reports
Sissie Ling-Ie Hsiao, Los Altos, CA (US); Chao Cai, Santa Clara, CA (US); Eric W. Ewald, Gilroy, CA (US); Cameron M. Tangney, Seattle, WA (US); Robert A. Walker, II, San Francisco, CA (US); Japjit Tulsi, Los Altos, CA (US); Ming Lei, San Jose, CA (US); and Zhimin He, Sunnyvale, CA (US)
Assigned to Google LLC, Mountain View, CA (US)
Filed by Google LLC, Mountain View, CA (US)
Filed on Mar. 17, 2022, as Appl. No. 17/697,626.
Application 17/697,626 is a continuation of application No. 17/107,562, filed on Nov. 30, 2020, granted, now 11,544,739.
Application 17/107,562 is a continuation of application No. 16/436,034, filed on Jun. 10, 2019, abandoned.
Application 16/436,034 is a continuation of application No. 15/003,224, filed on Jan. 21, 2016, granted, now 10,360,586, issued on Jul. 23, 2019.
Application 15/003,224 is a continuation of application No. 13/070,022, filed on Mar. 23, 2011, granted, now 9,245,279, issued on Jan. 26, 2016.
Claims priority of provisional application 61/316,657, filed on Mar. 23, 2010.
This patent is subject to a terminal disclaimer.
Int. Cl. G06F 16/00 (2019.01); G06F 16/9535 (2019.01); G06Q 30/02 (2023.01); G06Q 30/0242 (2023.01); G06Q 30/0251 (2023.01); G06Q 30/0283 (2023.01)
CPC G06Q 30/0246 (2013.01) [G06F 16/9535 (2019.01); G06Q 30/02 (2013.01); G06Q 30/0242 (2013.01); G06Q 30/0243 (2013.01); G06Q 30/0256 (2013.01); G06Q 30/0283 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A method performed by a data processing apparatus, the method comprising:
identifying, from stored user interaction data, multiple conversions that were performed by users; for each particular conversion among the multiple conversions: creating, using the user interaction data, a path length representing a number of user interactions that were performed by a user within a pre-specified time period prior to the particular conversion by the user;
determining, for each different path length created for the multiple conversions, how many of the multiple conversions have the different path length;
creating a path length report that specifies the number of conversions for each different path length; and
generating and providing an electronic interface containing the path length report that visually specifies the number of the conversions for each different path length, wherein the electronic interface is generated to include a selection control that, in response to user interaction with the selection control, modifies a type of user interaction used to determine the path length for the multiple conversions.