US 11,941,658 B2
Systems and methods for measuring effectiveness of marketing and advertising campaigns
Steven M. Chaouki, Chicago, IL (US); Tammy P. Mitchell, Kenilworth, IL (US); and Clifton H. Burns, Geneva, IL (US)
Assigned to TRANS UNION LLC, Chicago, IL (US)
Filed by Trans Union LLC, Chicago, IL (US)
Filed on Jan. 4, 2021, as Appl. No. 17/140,931.
Application 17/140,931 is a continuation of application No. 14/528,427, filed on Oct. 30, 2014, granted, now 10,885,544.
Claims priority of provisional application 61/897,652, filed on Oct. 30, 2013.
Prior Publication US 2021/0406948 A1, Dec. 30, 2021
This patent is subject to a terminal disclaimer.
Int. Cl. G06Q 30/00 (2023.01); G06Q 30/0242 (2023.01)
CPC G06Q 30/0242 (2013.01) 20 Claims
OG exemplary drawing
 
1. A method comprising:
responsive to an impression comprising a display of a digital advertisement of a digital marketing and advertising campaign being served to a consumer, receiving data that is matchable to a credit record identifier of the consumer, wherein:
the data comprises a key corresponding to the consumer served the impression, the digital marketing and advertising campaign is directed to an asset, and
the displayed digital advertisement comprises a consumer selectable offer directed to the consumer served the impression;
retrieving, from a credit record database and based on the credit record identifier of the consumer, credit record activity information from a credit record of the consumer served the impression, wherein:
the credit record comprises data related to online activity associated with the consumer served the impression and data related to offline activity associated with the consumer served the impression,
the offline activity associated with the consumer served the impression is related to the asset that the digital marketing and advertising campaign is directed to, and
the credit record activity information is determined following the offline activity associated with the consumer served the impression; and
determining, by a processor and based on the credit record activity information, a measurement of effectiveness of the digital marketing and advertising campaign.