US 12,262,081 B2
Systems and methods for splicing targeted content into live broadcast streams with targeted content breaks of unknown placement and duration
Flavio Ribeiro Nogueira Barbosa, Brooklyn, NY (US); Mark Watson, San Francisco, CA (US); and Wei Wei, Plano, TX (US)
Assigned to Netflix, Inc., Los Gatos, CA (US)
Filed by Netflix, Inc., Los Gatos, CA (US)
Filed on Jul. 12, 2023, as Appl. No. 18/351,432.
Prior Publication US 2025/0024098 A1, Jan. 16, 2025
Int. Cl. H04N 21/44 (2011.01); H04N 21/2187 (2011.01); H04N 21/845 (2011.01)
CPC H04N 21/44016 (2013.01) [H04N 21/2187 (2013.01); H04N 21/8455 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A computer-implemented method comprising:
generating, by a client media player, a request for an initial length of targeted content according to a computing model of targeted content recommendations;
transmitting, along a communication channel between the client media player and a content delivery system, the request for the initial length of targeted content in combination with a request for a live stream of live broadcast media segments;
receiving, along the communication channel, the initial length of targeted content and the live stream of live broadcast media segments; and
in response to detecting a targeted content initialization marker at a current playback position of an additional broadcast media segment in the live stream, splicing the initial length of targeted content into the live stream at the targeted content initialization marker.