| CPC H04N 21/238 (2013.01) [H04N 21/233 (2013.01); H04N 21/23418 (2013.01)] | 20 Claims |
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1. A system comprising:
one or more processing devices; and
memory communicatively coupled with and readable by the one or more processing devices and having stored therein processor-readable instructions which, when executed by the one or more processing devices, cause the system to perform operations comprising:
receiving a first content item that comprises audio content and video content;
transferring the first content item for display with an endpoint media device;
processing at least one electronic signal received by the system that is indicative of execution of at least one operation of a set of one or more operations relating to one or more images of the first content item consequent to the display of the first content with the endpoint media device;
mapping the at least one electronic signal to the first content item, where the set of one or more operations corresponds to initiating an interactive process based at least in part on one or more selections of one or more user-selectable options presented by the first content item; and
biasing, based at least in part on the mapping, subsequent provisioning of one or more content items toward content items being of a particular type corresponding to the first content item, where the biasing the subsequent provisioning of one or more content items comprises:
identifying, based at least in part on the mapping, a second content item as being particularized to the first content item; and
transferring the second content item so that the second content item is accessible with the endpoint media device.
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