US 12,260,444 B2
Information processing apparatus, information processing method, and non-transitory computer readable medium
Bjorn Stenger, Tokyo (JP); and Mitsuru Nakazawa, Tokyo (JP)
Assigned to Rakuten Group, Inc., Tokyo (JP)
Appl. No. 17/926,378
Filed by Rakuten Group, Inc., Tokyo (JP)
PCT Filed Dec. 21, 2021, PCT No. PCT/JP2021/047196
§ 371(c)(1), (2) Date Nov. 18, 2022,
PCT Pub. No. WO2023/119394, PCT Pub. Date Jun. 29, 2023.
Prior Publication US 2024/0221050 A1, Jul. 4, 2024
Int. Cl. G06Q 30/00 (2023.01); G06Q 30/0242 (2023.01); G06Q 30/0601 (2023.01); G06V 10/44 (2022.01)
CPC G06Q 30/0631 (2013.01) [G06Q 30/0242 (2013.01); G06V 10/44 (2022.01)] 15 Claims
OG exemplary drawing
 
1. An information processing apparatus comprising:
at least one memory device storing computer program code;
at least one processor configured to execute the computer program code and to cause the information processing apparatus to operate according to the computer program code; and
a communication interface configured to communication with a user apparatus,
wherein the computer program code comprises:
setting code configured to cause at least one of the at least one processor to cause the information processing apparatus to generate a plurality of composition styles that each correspond to a composition of a moving image which relates to a predetermined item and in which a plurality of pieces of image content for the predetermined item are used, and to store the plurality of composition styles in the at least one memory;
acquiring code configured to cause at least one of the at least one processor to cause the information processing apparatus to communicate with the user apparatus through the communication interface and to acquire an attribute of a target user from the user apparatus;
estimating code configured to cause at least one of the at least one processor to cause the information processing apparatus to estimate a most-suitable composition style for the target user from among the plurality of composition styles based on the plurality of pieces of image content and the attribute of the target user; and
image providing code configured to cause at least one of the at least one processor to cause the information processing apparatus to generate a moving image based on the most-suitable composition style and the plurality of pieces of image content and provide the moving image to the user apparatus through the communication interface,
wherein the image providing code is further configured to cause at least one of the at least one processor to cause the information processing apparatus to provide, through the communication interface, each of the moving images corresponding with the respective composition styles of the plurality of composition styles to one or more user devices corresponding to one or more users selected from a plurality of users including the target user,
wherein the estimating code is further configured to cause at least one of the at least one processor to cause the information processing apparatus to acquire, from the one or more user devices, scores indicating an advertising effect from the one or more users for each of the plurality of composition styles, and to estimate the most suitable composition style for the target user based on the scores,
wherein the acquiring code is further configured to cause at least one of the at least one processor to cause the information processing apparatus to acquire attributes of the plurality of users, and
wherein the estimating code is further configured to cause at least one of the at least one processor to cause the information processing apparatus to derive the scores for one or more of the plurality of composition styles for which the scores have not been acquired from the target user using the scores acquired from a group of users from among the one or more users having attributes similar to the attribute of the target user.