US 12,260,428 B2
Merchant content based on user interface preferences
Emily E. Gould, Brooklyn, NY (US); Kristen N. Oldenburger, New York, NY (US); Alice Park, New York, NY (US); Seth M. Ross, New York, NY (US); Mohammad Torkzahrani, Jersey City, NJ (US); and Venkat Varadachary, New York, NY (US)
Assigned to AMERICAN EXPRESS TRAVEL RELATED SERVICES COMPANY, INC., New York, NY (US)
Filed by American Express Travel Related Services Company, Inc., New York, NY (US)
Filed on Dec. 20, 2023, as Appl. No. 18/391,437.
Application 18/391,437 is a continuation of application No. 17/669,464, filed on Feb. 11, 2022, granted, now 11,893,605.
Application 17/669,464 is a continuation of application No. 16/429,505, filed on Jun. 3, 2019, granted, now 11,276,077, issued on Mar. 15, 2022.
Application 16/429,505 is a continuation of application No. 15/009,606, filed on Jan. 28, 2016, granted, now 10,430,829, issued on Oct. 1, 2019.
Claims priority of provisional application 62/236,684, filed on Oct. 2, 2015.
Prior Publication US 2024/0127286 A1, Apr. 18, 2024
Int. Cl. G06Q 30/00 (2023.01); G06F 16/24 (2019.01); G06F 16/9535 (2019.01); G06Q 30/0251 (2023.01); G06Q 30/0282 (2023.01); G06Q 30/0601 (2023.01); G06Q 50/14 (2012.01)
CPC G06Q 30/0255 (2013.01) [G06F 16/24 (2019.01); G06F 16/9535 (2019.01); G06Q 30/0282 (2013.01); G06Q 30/0625 (2013.01); G06Q 30/0631 (2013.01); G06Q 50/14 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A method comprising:
displaying, by a computing device, a first plurality of search results on a user interface of a user device for a user based at least in part on a first request from the user device;
identifying, by the computing device, clickstream data from the user interface displayed on the user device, the clickstream data comprising a user-specified sort of the first plurality of search results on the user interface;
determining, by the computing device, a sorting habit for the user based at least in part on the user-specified sort of the first plurality of search results on the user interface; and
displaying, by the computing device, on the user interface a second plurality of search results, the second plurality of search results being sorted for display based at least in part on the sorting habit for the user and a second request from the user device.