US 12,260,002 B2
Privacy preserving application personalization
Robert David James Trafford, Pease Pottage (GB); Fraser George Stewart, Burgess Hill (GB); and Adrianus Johannes van der Meer, Brighton (GB)
Assigned to AMERICAN EXPRESS TRAVEL RELATED SERVICES COMPANY, INC., New York, NY (US)
Filed by American Express Travel Related Services Company, Inc., New York, NY (US)
Filed on Sep. 14, 2022, as Appl. No. 17/944,986.
Prior Publication US 2024/0086574 A1, Mar. 14, 2024
Int. Cl. G06F 21/62 (2013.01); G06F 21/31 (2013.01); G06Q 30/0201 (2023.01)
CPC G06F 21/6254 (2013.01) [G06F 21/31 (2013.01); G06Q 30/0201 (2013.01)] 12 Claims
OG exemplary drawing
 
1. A system, comprising:
a computing device comprising a processor and a memory; and
machine-readable instructions stored in the memory that, when executed by the processor, cause the computing device to at least:
receive a request from a provider application, the request comprising an anonymized user identifier and a navigation identifier that identifies a location of a user associated with the anonymized user identifier within a user interface of the provider application;
identify the user associated with the anonymized user identifier;
analyze an activity history of the user to select a first layout order, wherein the layout order is selected based at least in part on the navigation identifier and the activity history of the user, by causing the computing device to at least
select a second layout order based at least in part on the activity history of the user; and
generate a ranking of the first layout order and the second layout order; and
provide the second layout order and the ranking of the first layout order and the second layout order to the provider application.