| CPC G06F 16/2379 (2019.01) | 20 Claims |

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1. A method, comprising:
receiving, at a device and via a user interface, definition of a first sequence of transactional milestones performed by users of an online application and identified using a first type of identifier;
receiving, at the device and via the user interface, definition of a second sequence of transactional milestones performed by users of the online application and identified using a second type of identifier;
receiving, at the device and via the user interface, definition of a key transition associated with at least one transactional milestone in the first sequence of transactional milestones or second sequence of transactional milestones that links the first type of identifier with the second type of identifier; and
representing, by the device and using the key transition, performance of the first sequence of transactional milestones and the second sequence of transactional milestones by a particular user of the online application as a unified sequence.
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