| CPC B65D 5/4204 (2013.01) [A47F 3/001 (2013.01); B65D 5/4208 (2013.01); B65D 5/5088 (2013.01); B65D 25/108 (2013.01); B65D 77/0433 (2013.01); F42B 39/007 (2013.01); B65D 2203/12 (2013.01); B65D 2313/02 (2013.01); B65D 2313/04 (2013.01)] | 27 Claims |

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1. A product package with an internal illumination assembly, the product package comprising:
a housing including an arrangement of walls that define a container, a movable concealing segment and at least one display window;
a support assembly removably positioned within the container;
at least one product removably coupled to the support assembly;
an illumination assembly coupled to the support assembly, the illumination assembly configured to selectively illuminate the product;
wherein when the housing is in a closed position, the concealing segment overlies the display window to obscure the product and the illumination assembly is not illuminating the product; and
wherein when the housing is in a partially open position, the concealing segment is deployed from the display window to expose the product while the illumination assembly is illuminating the product, and a major extent of the support assembly is not visible through the display window.
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