US 12,256,114 B2
Method and apparatus for providing programmatic guaranteed content insertion for supporting delivery using quadrature amplitude modulation and/or other delivery techniques
Alexander Groysman, Passaic, NJ (US); and Marc Forman, Princeton Junction, NJ (US)
Assigned to Charter Communications Operating, LLC, St. Louis, MO (US)
Filed by Charter Communications Operating, LLC, St. Louis, MO (US)
Filed on Mar. 30, 2023, as Appl. No. 18/129,042.
Prior Publication US 2024/0333988 A1, Oct. 3, 2024
Int. Cl. H04N 21/23 (2011.01); H04N 21/2385 (2011.01); H04N 21/81 (2011.01)
CPC H04N 21/2385 (2013.01) [H04N 21/812 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A content delivery method, the method comprising:
communicating a first individual impression based auction opportunity corresponding to a first deal from a supply side platform (SSP) server to one or more demand side platform (DSP) servers, said first deal involving delivery of content to a plurality of end point devices, said first deal being a content delivery deal, said content delivery deal being for a number of N impressions, where N is a number greater than 1;
updating a first deal win counter corresponding to the winner of the first individual impression based auction opportunity of the first deal, the first deal win counter being one of a plurality of first deal win counters, each of the first deal win counters corresponding to a different bidder;
communicating a second individual impression based auction opportunity corresponding to the first deal to the one or more DSP servers;
updating a first deal win counter corresponding to a winner of the second individual impression based auction opportunity; and
identifying a winner of the first deal in response to determining one of the first deal win counters in said plurality of first deal win counters reached the number N, the identified winner of the first deal being the bidder corresponding to the first deal win counter which reached the number N.