US 12,255,901 B2
Identifying and targeting communication network events via uniform resource locator sets
Vivek Rajasekharan, Plano, TX (US); Seyed Amir Mir Bagheri, Dallas, TX (US); and James Pratt, Round Rock, TX (US)
Assigned to AT&T Intellectual Property I, L.P., Atlanta, GA (US)
Filed by AT&T Intellectual Property I, L.P., Atlanta, GA (US)
Filed on Nov. 30, 2021, as Appl. No. 17/539,187.
Prior Publication US 2023/0171269 A1, Jun. 1, 2023
Int. Cl. H04L 9/40 (2022.01)
CPC H04L 63/1416 (2013.01) 20 Claims
OG exemplary drawing
 
1. A method comprising:
tracking, by a processing system deployed in a communication network, accessing of a plurality of uniform resource locators among users of the communication network;
determining, by the processing system, an occurrence of an event of an event type based upon an increased accessing of the plurality of uniform resource locators for at least one time period in accordance with the tracking;
identifying, by the processing system, at least a first sub-group of the users of the communication network associated with the event;
applying, by the processing system, a first action in the communication network to a test group including at least a first portion of the first sub-group of the users, wherein the first action addresses a demand associated with the event of the event type;
tracking, by the processing system, at least a first success rate of the first action for the first portion of the first sub-group, wherein the first sub-group of the users comprises a demographic category of users having devices that are detected as accessing at least one of the plurality of uniform resource locators via the tracking, the demographic category of users associated with a plurality of demographic constraints, wherein the plurality of demographic constraints comprises at least a device type constraint;
applying, by the processing system, the first action to at least a second portion of the first sub-group in response to determining that the first success rate for the first portion of the first sub-group exceeds a threshold success rate; and
applying, by the processing system, the first action to a least a first portion of a second sub-group of the users in response to determining that the first success rate for the first portion of the first sub-group exceeds the threshold success rate, wherein the second sub-group is characterized by at least one demographic constraint of the plurality of demographic constraints being removed or changed as compared to the first sub-group, wherein the at least one demographic constraint being removed or changed comprises the device type constraint.