| CPC G06T 19/006 (2013.01) [G06T 19/20 (2013.01); G06T 2219/024 (2013.01); G06T 2219/2004 (2013.01); G06T 2219/2016 (2013.01)] | 16 Claims |

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1. An augmented reality based identity information presentation method, performed by a terminal including a camera, the method comprising:
acquiring an image by using the camera, the acquired-image comprising a character;
displaying the image acquired by the camera based on an augmented reality social mode, in which augmented reality social information is provided for a currently logged-in account;
presenting, based on a geographical location of the character, an augmented reality contact card based on first identity information at a location indicated by a contact card location information around the character in an augmented reality manner, the first identity information indicating a social identity of the character, the contact card location information of the augmented reality contact card in a camera coordinate system being based on character location information of the character in the camera coordinate system; and
subsequent to presenting the augmented reality contact card, adjusting, in response to a change of a facial orientation of the character, a contact card orientation of the augmented reality contact card based on the facial orientation, the contact card orientation being consistent with the facial orientation.
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