| CPC G06Q 30/0641 (2013.01) [G06F 3/011 (2013.01); G06F 16/9535 (2019.01); H04L 67/02 (2013.01); H04L 67/53 (2022.05)] | 20 Claims |

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1. A computer-implemented method comprising:
receiving, based on accessing a user profile associated with a user, first user data including one or more preferences corresponding to a virtual facility of a plurality of virtual facilities;
selecting, based on the one or more preferences, the virtual facility for generation, the virtual facility comprising a plurality of user interaction objects;
arranging, prior to initiation of an interaction session, the plurality of user interaction objects for display in the virtual facility based on the first user data and respective characteristics of the plurality of user interaction objects;
receiving, after the initiation of the interaction session with the virtual facility, second user data associated with the user interacting with at least one user interaction object of the plurality of user interaction objects in the virtual facility; and
rearranging, based on the second user data and during the interaction session, the plurality of user interaction objects in the virtual facility for display by modifying the respective characteristics of the plurality of user interaction objects.
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