US 12,254,506 B2
Apparatus and method for generating positioning indicator
DaeKwan Seo, Seoul (KR)
Assigned to Hyundai Motor Company, Seoul (KR); and Kia Corporation, Seoul (KR)
Filed by Hyundai Motor Company, Seoul (KR); and Kia Corporation, Seoul (KR)
Filed on Aug. 23, 2022, as Appl. No. 17/893,472.
Claims priority of application No. 10-2022-0024946 (KR), filed on Feb. 25, 2022.
Prior Publication US 2023/0274336 A1, Aug. 31, 2023
Int. Cl. G06Q 30/00 (2023.01); G06Q 30/0601 (2023.01); G06Q 50/00 (2012.01)
CPC G06Q 30/0639 (2013.01) [G06Q 30/0629 (2013.01); G06Q 50/01 (2013.01)] 18 Claims
OG exemplary drawing
 
1. A method of generating a positioning index executed by a computing device, the method comprising:
providing a processor operably connected to a memory that stores instructions, the processor configured to execute the instructions causing the processor to:
collect data, generated by an action of a customer, in each of a plurality of steps into which a product purchase decision step is divided;
determine a vertical media index of the product based on a weight of a product;
determine a positioning index of the product based on data generated in at least one step among the plurality of steps, the positioning index comprising an awareness index; and
output the awareness index as a measure of an importance of the product in a target market,
wherein the data generated in the at least one step comprises:
a digital media index of the product; and
product comparison data for the product,
wherein the digital media index comprises one or more of the following:
a search index;
a news index of the product; and
a social media index of the product,
wherein the product comparison data comprises a number of comparisons or a comparison rate between the product and each of one or more competing products during a predetermined period, and
wherein determining the positioning index comprises determining the weight of the product based on the product comparison data.