US 12,254,505 B2
Merchant selection model for dynamic management of add-ons for delivery service orders
Robert Louis Cornacchia, New York, NY (US); Emre Demiralp, San Francisco, CA (US); Cinar Kilcioglu, New York, NY (US); Kevin A. Rowe, New York, NY (US); Zhengyun Sun, Jersey City, NJ (US); Vishnu Sundaresan, San Francisco, CA (US); Ameya Tayade, White Plains, NY (US); and Justin Wie, New York, NY (US)
Assigned to UBER TECHNOLOGIES, INC., San Francisco, CA (US)
Filed by Uber Technologies, Inc., San Francisco, CA (US)
Filed on Apr. 29, 2022, as Appl. No. 17/733,276.
Prior Publication US 2023/0351477 A1, Nov. 2, 2023
Int. Cl. G06Q 30/00 (2023.01); G06Q 30/0282 (2023.01); G06Q 30/0601 (2023.01)
CPC G06Q 30/0635 (2013.01) [G06Q 30/0282 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A computing system comprising:
one or more processors; and
one or more non-transitory, computer-readable media storing instructions that are executable by the one or more processors to cause the computing system to perform operations, the operations comprising:
accessing user data provided by a user through a user interface associated with a delivery service application, the user data being indicative of a primary order request;
determining, in response to accessing the user data, that the primary order request is eligible for an add-on order;
determining, utilizing a machine-learned model trained on user data, in response to the primary order request being eligible for the add-on order, one or more selected merchants for the add-on order from a plurality of candidate merchants by:
accessing, by the machine-learned model, input data comprising: (i) merchant-specific data and (ii) user data indicative of the primary order request; and
processing, by the machine-learned model, the input data comprising the (i) merchant-specific data and (ii) user data indicative of the primary order request to generate output comprising a probability that the user completes an add on order associated with at least one merchant of the plurality of candidate merchants; and
modifying the user interface to display data associated with the one or more selected merchants for the add-on order.