| CPC G06Q 30/0631 (2013.01) [G06F 16/9535 (2019.01); G06Q 10/067 (2013.01); G06Q 30/0635 (2013.01); G06N 3/08 (2013.01); G06Q 50/01 (2013.01)] | 20 Claims |

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1. A system comprising:
a server including one or more processing devices and one or more memory devices operably coupled to the one or more processing devices, the one or more memory devices storing executable code effective to cause the one or more processing devices to:
receive a first request from a user device, the first request associated with a cookie that is associated with first context parameters;
process the first request by applying a selection model to the first context parameters of the cookie to obtain a first response;
transmit the first response to the user device;
receive, from the user device, a modified cookie with second context parameters instead of the first context parameters, wherein in the modified cookie, the second context parameters do not correspond to the user device and the user of the user device;
in response to determining that the second request includes the modified cookie, processing, by the server, the second request by applying the selection model to the second context parameters instead of the first context parameters to obtain a second response; and
return the second response to the user device.
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