US 12,254,479 B2
Determining propensities to drive website target user activity
Matthew Cuttell, Cumming, GA (US); Shuhui Zheng, Atlanta, GA (US); and Carl Baldone, Dunwoody, GA (US)
Assigned to State Farm Mutual Automobile Insurance Company, Bloomington, IL (US)
Filed by State Farm Mutual Automobile Insurance Company, Bloomington, IL (US)
Filed on Oct. 20, 2023, as Appl. No. 18/491,360.
Application 18/491,360 is a continuation of application No. 17/887,031, filed on Aug. 12, 2022, granted, now 11,836,749.
Application 17/887,031 is a continuation in part of application No. 17/369,752, filed on Jul. 7, 2021, granted, now 11,449,572, issued on Sep. 20, 2022.
Application 17/369,752 is a continuation of application No. 17/127,110, filed on Dec. 18, 2020, granted, now 11,086,964, issued on Aug. 10, 2021.
Claims priority of provisional application 62/953,021, filed on Dec. 23, 2019.
Prior Publication US 2024/0046291 A1, Feb. 8, 2024
This patent is subject to a terminal disclaimer.
Int. Cl. G06Q 30/0203 (2023.01); G06F 16/9535 (2019.01); G06F 16/955 (2019.01); G06F 16/958 (2019.01); G06N 5/04 (2023.01); G06N 20/00 (2019.01); H04L 67/50 (2022.01)
CPC G06Q 30/0203 (2013.01) [G06F 16/9535 (2019.01); G06F 16/955 (2019.01); G06F 16/958 (2019.01); G06N 5/04 (2013.01); G06N 20/00 (2019.01); H04L 67/535 (2022.05)] 20 Claims
OG exemplary drawing
 
1. A method, comprising:
receiving, by a processor, activity data indicating use of a set of user paths by users, wherein individual user paths, of the set of user paths, comprise at least one of a digital channel, a digital system, or a non-digital system;
identifying, by the processor, and based on the activity data, instances of a particular user activity occurring in association with the individual user paths;
determining, by the processor, and based on the instances of the particular user activity, respective propensities of the individual user paths to drive the particular user activity;
determining, by the processor, and based on the respective propensities, that a first propensity of a first user path to drive the particular user activity is different than a second propensity of a second user path to drive the particular user activity; and
revising, by the processor, and based on determining that the first propensity is different than the second propensity, the first user path based on an attribute of the second user path.