| CPC G06Q 20/389 (2013.01) [G06Q 20/3276 (2013.01); G06Q 30/0278 (2013.01)] | 19 Claims |

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1. A method comprising:
generating, with at least one processor, a media object comprising a first design comprising a first visual and/or first audio characteristic when displayed and/or emitted by a user device of a user;
associating, with at least one processor, the media object with a trigger action;
distributing, with at least one processor, the media object to the user device, the media object displayed and/or emitted by the user device;
monitoring, with at least one processor, user activity of the user and detecting an occurrence of the trigger action by the user;
in response to detection of the occurrence of the trigger action by the user, modifying, with the at least one processor, the media object by generating a modified media object comprising a second design comprising a second visual and/or second audio characteristic when displayed and/or emitted by the user device, the second design being different from the first design;
minting, with at least one processor, the modified media object as a non-fungible token (NFT) on a blockchain network;
activating, with at least one processor, the NFT as a coupon by linking the NFT to a coupon code associated with a discount offer;
associating, with at least one processor, a dynamic value with the NFT, the dynamic value configured to change as a function of at least time according to an algorithm;
transferring, with at least one processor, the NFT to a digital wallet of the user, the modified media object displayed and/or emitted by the user device;
receiving, with at least one processor, a request from the user device that initiates redemption of the NFT in connection with an electronic payment transaction having a transaction amount;
in response to the user initiating redemption of the NFT in connection with the electronic payment transaction, identifying, with at least one processor, the NFT, and determining, with at least one processor, the dynamic value of the NFT based on the algorithm;
processing, with at least one processor, the electronic payment transaction by applying the dynamic value to the transaction amount; and
in response to applying the dynamic value to the transaction amount, automatically deactivating, with at least one processor, the NFT from being used as a coupon.
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