| CPC G02F 1/133626 (2021.01) [G02F 1/133504 (2013.01); G02F 1/133531 (2021.01); G02F 1/137 (2013.01); G09G 3/2007 (2013.01); G09G 3/2096 (2013.01); G09G 3/3406 (2013.01); G09G 3/36 (2013.01); G02F 2202/28 (2013.01); G09G 2310/0243 (2013.01); G09G 2310/0297 (2013.01); G09G 2320/02 (2013.01); G09G 2320/0626 (2013.01); G09G 2330/021 (2013.01); G09G 2340/00 (2013.01); G09G 2360/144 (2013.01); G09G 2360/16 (2013.01)] | 16 Claims |

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1. A display apparatus, comprising a display screen, wherein the display screen comprises:
a transmissive liquid crystal panel, wherein the transmissive liquid crystal panel comprises a displaying side and a non-displaying side arranged opposite to each other;
a first polarizer, arranged at the displaying side of the transmissive liquid crystal panel;
a second polarizer, arranged at the non-displaying side of the transmissive liquid crystal panel, wherein a direction of a transmission axis of the first polarizer is perpendicular to a direction of a transmission axis of the second polarizer;
a scattering layer, arranged between the first polarizer and the transmissive liquid crystal panel, and/or arranged between the second polarizer and the transmissive liquid crystal panel; and
a reflective polarizer, the reflective polarizer being arranged between the transmissive liquid crystal panel and the second polarizer;
wherein the display apparatus further comprises:
a backlight module, configured for providing a light source to the display screen;
a video signal processing unit, configured for controlling a video display signal of the display screen;
a light detection unit, configured for collecting ambient light data;
a microcontroller unit connected to the light detection unit and the video signal processing unit, the microcontroller unit being configured for generating a mode switching signal according to the ambient light data collected by the light detection unit, and for controlling an operating state of the backlight module and an operating state of the video signal processing unit, to cause the display apparatus to be switched between a transmissive mode and a reflective mode,
wherein in the transmissive mode, the backlight module is turned on, and the video signal processing unit sends a first image display signal to the display screen; and
in the reflective mode, the backlight module is turned off, and the video signal processing unit sends a second image display signal to the display screen, an image grey scale of the first image display signal and an image grey scale of the second image display signal are complementary.
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