| CPC B41J 15/046 (2013.01) [B41J 11/0095 (2013.01); B41J 15/042 (2013.01); B65H 16/021 (2013.01); B65H 16/08 (2013.01); B65H 19/105 (2013.01); B41J 11/006 (2013.01); B65H 2301/41376 (2013.01); B65H 2301/41394 (2013.01); B65H 2403/942 (2013.01); B65H 2553/414 (2013.01)] | 33 Claims |

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1. A sheet feeding apparatus, comprising:
a holding unit configured to rotatably hold a roll with a continuous sheet wound in a roll form;
a driving unit configured to rotate the roll held by the holding unit in a first direction for feeding a sheet from the roll and in a second direction opposite to the first direction;
a lower guide configured to guide the sheet of the roll from below;
a first contact unit supported by the lower guide and configured to contact the roll;
a second contact unit configured to contact the roll at a contact position above the lower guide;
a detection unit configured to detect a sheet end of the roll;
a sensor configured to detect setting of the holding unit; and
a control unit configured to, after the detection unit has detected the sheet end which has passed through the contact position while the driving unit is rotating, in the second direction, the roll which the first contact unit contacts, cause the driving unit to start rotation of the roll in the first direction for feeding the sheet based on the detection result of the sheet end.
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