| CPC H05K 5/0217 (2013.01) [H02K 7/116 (2013.01); H10K 77/111 (2023.02); H10K 2102/311 (2023.02)] | 18 Claims |

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1. A display apparatus comprising:
a display module;
a rolling cylinder which the display module is wound on and unwound from; and
a lifting block unit disposed on a rear surface of the display module, the lifting block unit comprising:
a first block portion comprising a first block body in which a first accommodation space is defined;
a second block portion coupled to the first block portion and movable up and down with respect to the first block portion; and
a third block portion connected to an upper portion of the display module and coupled to the second block portion and movable up and down with respect to the second block portion, and comprising a third block body in which a second accommodation space is defined,
wherein
the second block portion is inserted into a first accommodation space defined in an upper portion of the first block portion and a second accommodation space defined in a lower portion of the third block portion, and
wherein a front surface of the first block body and a front surface of the third block body are disposed in a same plane.
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