US 12,250,436 B2
Device, method, and graphical user interface for alternative advert system
Wade Bradley, Los Angeles, CA (US); and Shrikesh Karunakaran Pillai, Thousand Oaks, CA (US)
Assigned to Rivit TV, Inc., Los Angeles, CA (US)
Filed by Rivit TV, Inc., Los Angeles, CA (US)
Filed on Jan. 26, 2024, as Appl. No. 18/424,427.
Application 18/424,427 is a continuation of application No. 17/449,743, filed on Oct. 1, 2021, granted, now 11,917,263.
Claims priority of provisional application 63/214,191, filed on Jun. 23, 2021.
Prior Publication US 2024/0163526 A1, May 16, 2024
This patent is subject to a terminal disclaimer.
Int. Cl. H04N 21/81 (2011.01); H04N 21/442 (2011.01); H04N 21/45 (2011.01); H04N 21/472 (2011.01); H04N 21/475 (2011.01)
CPC H04N 21/812 (2013.01) [H04N 21/44204 (2013.01); H04N 21/4532 (2013.01); H04N 21/47202 (2013.01); H04N 21/4756 (2013.01)] 30 Claims
OG exemplary drawing
 
1. A method, comprising:
at an electronic device interfacing with an input device and a display:
causing the display to display a first graphical user interface including a plurality of selectable alternative advert (AA) query items, a first graphical user interface element to accept an offer to watch advert-free content, and a second graphical user interface element to reject the offer to watch advert-free content, wherein each selectable AA query item includes an affinity score indicating a preference level of a viewer for the AA query item; and
in response to detecting, utilizing the input device, a selection of at least one AA query item among the plurality of selectable AA query items and a selection of the first graphical user interface element by the viewer, displaying on the display a video content without adverts.