	US 12,250,435 B2
	Selection and provision of digital components during display of content
Benjamin James Schaeffer, Brooklyn, NY (US); and Matthew Stephen Ross, New York, NY (US)
Assigned to Google LLC, Mountain View, CA (US)
Filed by Google LLC, Mountain View, CA (US)
Filed on Mar. 19, 2024, as Appl. No. 18/609,915.
Application 18/609,915 is a continuation of application No. 17/925,622, granted, now 11,974,023, previously published as PCT/US2021/025502, filed on Apr. 2, 2021.
Claims priority of provisional application 63/134,921, filed on Jan. 7, 2021.
Prior Publication US 2024/0223866 A1, Jul. 4, 2024
This patent is subject to a terminal disclaimer.
Int. Cl. H04N 21/81 (2011.01); H04N 21/85 (2011.01)

CPC H04N 21/81 (2013.01) [H04N 21/85 (2013.01)]

20 Claims

1. A computer-implemented method, comprising:

identifying a plurality of digital components;

identifying a slot within a particular content at which one or more digital components can be provided;

for each digital component in the plurality of digital components, generating a score based on (i) a duration of the digital component and (ii) a position requirement for the digital component that specifies where the digital component can be provided in the slot;

selecting, based on the scores for the plurality of digital components, a first set of digital components for provision within the slot; and

providing the first set of digital components within the slot during display of the particular content on a client device.