US 12,250,428 B2
Selective interactivity
Steve Ariantaj, San Rafael, CA (US); Igor Shapiro, San Francisco, CA (US); Vilas Veeraraghavan, Mill Valley, CA (US); Stephen Wiebe, Mill Valley, CA (US); and Mark Thomas, San Francisco, CA (US)
Assigned to Comcast Cable Communications, LLC, Philadelphia, PA (US)
Filed by Comcast Cable Communications, LLC, Philadelphia, PA (US)
Filed on Dec. 11, 2023, as Appl. No. 18/535,683.
Application 18/535,683 is a continuation of application No. 18/128,460, filed on Mar. 30, 2023, granted, now 11,877,026.
Application 18/128,460 is a continuation of application No. 15/170,437, filed on Jun. 1, 2016, granted, now 11,665,394, issued on May 30, 2023.
Application 15/170,437 is a continuation of application No. 13/800,579, filed on Mar. 13, 2013, granted, now 9,414,114, issued on Aug. 9, 2016.
Prior Publication US 2024/0163510 A1, May 16, 2024
This patent is subject to a terminal disclaimer.
Int. Cl. H04N 21/442 (2011.01); H04N 21/25 (2011.01); H04N 21/258 (2011.01); H04N 21/2668 (2011.01); H04N 21/4725 (2011.01); H04N 21/658 (2011.01); H04N 21/81 (2011.01); H04N 21/8545 (2011.01)
CPC H04N 21/44204 (2013.01) [H04N 21/251 (2013.01); H04N 21/25866 (2013.01); H04N 21/25891 (2013.01); H04N 21/2668 (2013.01); H04N 21/44222 (2013.01); H04N 21/4725 (2013.01); H04N 21/6582 (2013.01); H04N 21/8166 (2013.01); H04N 21/8545 (2013.01)] 36 Claims
OG exemplary drawing
 
1. A method comprising:
receiving, by a computing device, information indicating a level of user interaction with interactive features associated with a plurality of first media assets provided to a user;
determining, by the computing device and based on the level of user interaction with the interactive features, whether the user is likely to interact with an interactive portion of a second media asset; and
selecting, by the computing device and based on determining whether the user is likely to interact with the interactive portion of the second media asset, between sending the user:
a non-interactive portion of the second media asset without the interactive portion of the second media asset, or
the non-interactive portion of the second media asset and the interactive portion of the second media asset.